COLUMBIA, SC (WIS) - Columbia used to be where friendliness flows. Now, it's "famously hot."
The Midlands Authority for Conventions, Sports and Tourism announced its new marketing campaign billing with the new slogan. Revealed in a promotional video on YouTube, Columbia officials hope people will latch on to the new slogan.
The organization says it wants to play on Columbia's nightlife, food, arts and the hot weather.
Columbia residents seem to be warming up the new slogan.
Susanne Dillingham thinks it's a good slogan because "it's hot here."
John Rabb thinks the slogan is very unique and fits the city.
"Famously hot because you've got Charlotte, you've got Atlanta, you've got Jacksonville, we're the next to blow up and grow and become another mega city," Rabb said.
Patrick Steiner thinks the slogan is good as well.
"We've got famously hot bars here, famously hot weather, obviously we've experienced that this summer," Steiner said.
Reported by Brandi Cummings