Local NASCAR Truck Series driver to partner with Columbia CVB

Published: Jan. 28, 2016 at 9:39 PM EST|Updated: Feb. 4, 2016 at 9:30 PM EST
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COLUMBIA, SC (WIS) - The City of Columbia will get a little more exposure on the NASCAR circuit this upcoming season.

NASCAR Camping World Truck Series driver and Columbia native Jordan Anderson has partnered with the Columbia Metropolitan Convention & Vistiors Bureau along with the Columbia Regional Sports Council (Columbia CVB), according to an announcement made Wednesday.

"His story, coupled with his professional demeanor and Columbia being his hometown, really made us stop and consider the possibility of a partnership," says Bill Ellen, president and CEO of the Midlands Authority for Conventions, Sports & Tourism. "The more we talked with him and the more we came to understand the loyalty of his fans, the more we wanted to link forces."

Though exact numbers are being kept confidential for the sake of additional sponsorship opportunities, the Midlands Authority for Conventions, Sports & Tourism tells WIS 10 that no local tax revenue funds were used for this sponsorship. The organization says they used a small portion of one state grant received through the SC Department of Parks, Recreation, and Tourism, and the majority of the funding for this sponsorship comes from private dollars raised by Columbia CVB.

Anderson finished his 2015 campaign, his first year racing in the Camping World Truck Series, in 19th place in points.

Contributing: Derry London

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