SC launches "Target Zero" driving safety campaign

Published: Dec. 16, 2004 at 5:44 PM EST|Updated: Dec. 19, 2004 at 1:09 AM EST
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(Columbia) Dec. 16, 2004 - South Carolina highway officials are launching a new campaign called "Target Zero" Thursday aimed at saving lives.

The idea is to eliminate the number of highway tragedies in South Carolina beginning in January one town, one county, one highway at a time.

Elizabeth Mabry of the South Carolina Department of Transportation says the goal is to make drivers more aware when they get behind the wheel, "It's going to take you, the driver, to take your lives in your own hands. Drive as if your life depends on it, because it does."

The South Carolina Highway Patrol, South Carolina Transport Police and local law enforcement agencies will team up to focus enforcement efforts on roadways of with high crash rates and to target DUI and speed violations.

So far this year 956 people have died on South Carolina roads, 43 more than this time last year.

posted 12:44pm by Chris Rees