Straight From the Farm: John Rivers

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Get to know third-generation South Carolina farmer John Rivers. His granddad started the business in 1967 and now John looks forward to passing on his business and land to his children.

Taking care of the land is John’s number one priority. He believes it’s important not only because it takes care of us, but also because he wants to leave it better than it was when he got it.

Hear from John about the biggest challenges he faces as a farmer and the important role the South Carolina Soybean Board plays for local farmers like him. Best of all, learn why, despite its challenges, he couldn’t imagine doing anything else. “There’s nothing quite like farming,” he said. “And South Carolina is a great place to do it.”

South Carolina Soybean Board