CEO of the Red Cross for SC resigns, served organization for nearly 2 decades

Louise Welch-Williams
Louise Welch-Williams(Red Cross of SC)
Updated: Jun. 25, 2020 at 11:06 AM EDT
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COLUMBIA, S.C. (WIS) - The American Red Cross of South Carolina announced the resignation of longtime CEO, Louise Welch-Williams effective July 10. Her decision was made in February, but Welch-Williams chose to support the region through the beginning of 2021 fiscal year.

“I’ve made a personal choice to resign as the Regional CEO of the American Red Cross for the South Carolina Region,” Welch-Williams said. “It has been an honor to serve our amazing Red Cross mission for nearly 19 years as paid staff and two years as a volunteer.”

Welch-Williams was born and raised in South Carolina and grew up in Kingstree. Her first experience with the American Red Cross was after Hurricane Hugo and she became an active Red Cross volunteer again in 1998 after Hurricane Floyd. Since that time, Welch-Williams served in several different leadership roles not only across South Carolina, but in Washington D.C. at the organization’s National Headquarters.

In September 2014, Welch-Williams was named the Regional CEO and served in that role ever since. She has repeatedly led the organization and the South Carolina community through difficult tragedies like massive hurricanes, historic flooding and the Charleston Church Shooting. She also oversaw the region in significant victories including leading the nation with 78 lives saved through the Home Fire Campaign project.

As CEO, Welch-Williams was called upon repeatedly to lead, test and plan the future of the organization. South Carolina was called upon to serve as one of three Beta regions in the entire nation to launch a new integrated community engagement initiative aimed at strengthening the organization while ensuring the most efficient delivery of all services.

Welch-Williams lead South Carolina as the Alpha Beta for this new strategic model which has been used as an example for the rest of the country to follow.

Welch-Williams deployed dozens of times across the country to help in the American Red Cross’s national response to disasters such as Hurricane Katrina, Hurricane Ivan and California Wildfires. She was able to bring lessons learned from those experiences back to South Carolina in order to improve and strengthen the local response to disasters by the regional team.

A new Regional Executive has been named in South Carolina and an announcement is forthcoming.

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