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Blue Bell releases first new ice cream flavor of 2020

Cookie Dough Overload is described as a vanilla ice cream with hints of brown sugar, loaded...
Cookie Dough Overload is described as a vanilla ice cream with hints of brown sugar, loaded with chocolate chip cookie dough, peanut butter cookie dough and fudge cookie dough pieces.(Blue Bell Creameries)
Updated: Mar. 2, 2020 at 9:31 AM EST
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(WAFB) - Blue Bell has released their first brand new ice cream flavor of 2020.

The company announced on Monday, March 2 that "Cookie Dough Overload" will be available in stores in half gallons and pints for a limited time.

Cookie Dough Overload is a vanilla ice cream with hints of brown sugar, loaded with chocolate chip cookie dough, peanut butter cookie dough and fudge cookie dough pieces.

This the first ice cream offering to feature fudge cookie dough pieces.

For more information about Blue Bell, visit their website.

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