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Advertising

Why Television?

Television reaches more adults each day than any other medium and is considered the most influential channel of communication. Nearly 90% of adults 18+ report watching television in the previous 24 hours and spend an average of 5.2 hours daily with television. Additionally, 51% of adults also say that a television ad prompted them to go online to find out more. Broadcast television is the public's first choice for news, local weather, traffic and sports. 

People Using Media

Source: eMarketer October 2012; TVB 2012 Media Comparisons Study

Why WIS?

Since 1953, WIS Television has been the strongest medium in the state of South Carolina. Through over the air, cable and satellite television, WIS is viewed by nearly 300,000 households per week. More than 412,000 adults 18+ have watched WIS news products in the past seven days – compared to 319,000 on our closest competitor.

 WIS (NBC)   411,395
 
WLTX (CBS)  318,798
 WOLO (ABC)  223,552
 WACH (FOX)  188,039

Source: Nielsen Media Research May 2013; Scarborough Spring13 Study

WIS strives to help businesses grow and reach their goals. WIS educates our clients on the value of our station's product in the Columbia DMA and partners with them to deliver an effective marketing campaign based on customized research. WIS creates a trustworthy environment that works together for the benefit of our clients and our station.

Why WIStv.com and WIS Mobile?

WIS' digital products are the Midlands' #1 source for local news and weather, currently reaching more than 1.8 million unique users and garnering 14 million page views each month. Wherever you are, you can connect with WIS – iPad, Android tablet, smartphone apps, mobile websites, Facebook and Twitter. According to Advertising Age, a consumer's intent to buy products increases dramatically  if they see a brand's messages advertised on both television and online.

Production
Take 10 Productions is a full service production facility serving the Midlands and all of South Carolina.  Whether you need a commercial, web video, DVD or training video, we can handle it! 

Advertising Inquiries
Bob Nemenz
Sales Manager
BNemenz@wistv.com

(803) 758-1281

Advertise on WIS Communities Websites
Raycom Media has partnered with DataSphere to sell local advertising on its 15 community websites.
Through this partnership, local businesses are able to reach their target audience through advertisements and sponsorships in the specific communities they represent.
For more information or to advertise on our community web sites, please contact: sales@datasphere.com

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