(National-NBC) Dec. 6, 2005 - Is there such a thing as retail therapy?
More research shows shopping can activate parts of the brain involved in mood. A growing body of evidence had found the shopping experience releases chemicals in the brain that create a "high."
The chemical that is released during shopping is called dopamine. This chemical is associated with feelings of pleasure and satisfaction.
Shoppers often experience the high when window shopping or when they find a great bargain. Some shoppers find the experience therapeutic, but it can easily get out of hand and turn into an addiction.
In order to cut the risk of developing a shopping addiction, here are a few tips:
- Pay for purchases only by cash or debit card.
- Stick to the list.
- Window shop while stores are closed, or leave your wallet at home.
- Avoid shopping while visiting relatives and friends. It leads to impulse buys.