(WIS) - A new and dangerous trend on social media is raising the concerns of doctors.
The laundry pod challenge or "Tide pod" meme has picked up steam since late 2017, and it shows teens consuming laundry pods like they would normal food.
Some of the memes include the laundry pods on pizza and shows teens popping them and consuming the liquid inside the pod, if not the entire pod itself.
One video on YouTube shows a young man popping the pod and pouring the liquid into a smoking device and smoking it.
Both Facebook and Google, who owns YouTube, says they are working to block the posting and spreading of posts related to this dangerous challenge.
A Facebook spokesperson told CNNMoney that "we don't allow the promotion of self-injury and will remove it when we're made aware of it."
The spread of the challenge has forced the American Association of Poison Control Centers to issue a national alert.
We reached out to Proctor & Gamble, the maker of Tide, for a statement on the trend. They said:
P&G even made child-resistant containers so toddlers would not consume them. More than 17,000 calls to poison control centers in the U.S. were made in 2012 and 2013 for children who were exposed to laundry pod chemicals, according to Reuters Health.
Consumer Reports says if consumed, laundry pods can cause several issues.
"The packs, some of which come in bright colors, can be especially harmful if swallowed or rubbed into eyes," the report says.
Other symptoms of ingesting these pods include vomiting, coughing and choking, eye irritation or pain and tiredness. In more serious cases, side effects include comas, seizures and stomach burns.