Social media, changing campaign style take place of campaign sig - wistv.com - Columbia, South Carolina

Social media, changing campaign style take place of campaign signs

Spokesmen for the two major party campaigns said their emphasis on new forms of political communication have resulted in less signage on the streets. (Source: WISTV) Spokesmen for the two major party campaigns said their emphasis on new forms of political communication have resulted in less signage on the streets. (Source: WISTV)
COLUMBIA, SC (WIS) -

Less than four weeks to go before election day, and you might have noticed that for all the controversy in this presidential cycle, many of your neighbors are not putting their choices on display.

On Thursday, spokesmen for the two major party campaigns said their emphasis on new forms of political communication have resulted in less signage on the streets.

“I do think if you look at the changing nature of campaigns you see more and more people directly dialoguing on Facebook, on Twitter. There is no shortage of political opinion on those sites so I think that's really how people are going to express their support,” Ed McMullen of the Trump campaign said.

In some places around the Columbia area, it takes some effort to find evidence of support for either of the major party nominees.

“It's a changing campaign, a changing style. Both campaigns are not spending those resources in those battleground states on signs. We did in the primary,” McMullen said.

For Trump-Pence, two small signs in the window at the South Carolina GOP headquarters. That building also houses the ticket's Columbia campaign office.

The Clinton-Kaine offices in Five Points meanwhile, is only slightly easier to identify.

“We just got in a few thousand signs for the Clinton Kaine ticket so I think we'll start to see a whole lot of those out across the state. You know for Trump, I think partly, who would want to have that in their yard?” Jaime Harrison of the South Carolina Democratic Party said.

Supporters from both parties say they will be marshaling their forces within the next few weeks. Even if right now the campaigns seem to have a lower profile than you might expect.

“We're moving, we're pushing and we're doing a lot of things in order to get our vote, to educate our voters, to get them informed. To encourage them if they're eligible to go ahead and vote now,” Harrison said.

Both sides claim well-established and extensive campaign infrastructure with hundreds of volunteers as well as paid staff getting ready to mobilize across South Carolina in the final days of a volatile and often unpredictable campaign season.

Copyright 2016 WIS. All rights reserved. 

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