PHOTOS: 'Ambulatory' vs. 'Emergency' in urgent care signage

Can an urgent care legally use the phrase "emergency" when they are not technically an emergency room?

A WIS investigation uncovered one group of urgent cares in Charleston were referring to themselves as an "emergency" care facility, when, in fact, they were just urgent cares.

The photos of these facilities came from Google Maps' street view and clearly show "emergency" signage.