Halftime hype brings more ticket sales to Bruno Mars concert - wistv.com - Columbia, South Carolina

Halftime hype brings more ticket sales to Bruno Mars concert


Last night's Super Bowl Halftime Show performance from Bruno Mars may have helped the Hawaiian-born singer sell more tickets to his show at the Colonial Life Arena in June.

The Colonial Life Arena box office opened at 10 a.m.

"We normally go on sale Fridays typically in Columbia, but with all the hype and national hype and what a great show it was, we knew today was the best day to go on sale," said Abey Foster, the arena's director of marketing.

And there was no shortage of fans willing to wait and buy a ticket the old-fashioned way. Many said it was Mars' half-time performance that sealed the deal.

"The concert was awesome, he did an awesome job -- as we already expected that he would -- he could have carried it himself," said Lanese Nightingale-Clayborn.

Twitter says the 28-year-old singer's halftime show clocked 229,553 tweets per minute near its end. With that kind of national attention, it's no wonder the arena opened six ticket booths to accomodate those waiting for the sale time.

"It's a big show for Columbia, too," said Foster. "We're the only show in the state of South Carolina, which is huge. The next closest is in Raleigh."

Mars, who's known for his hits "Just the Way You Are" and "Locked Out of Heaven" will now join the ranks of other halftime headliners who've made stops in the capital city.

"We have had Red Hot Chili Peppers who also play with Bruno Mars, and we've had Prince who's come twice to Colonial Life Arena," said Foster. "We've had a couple of headliners, but Bruno Mars is special."

And those who now have tickets in hand will find out just how special in just about four months.

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