COLUMBIA, SC (WIS) - University of South Carolina advertising students gathered Sunday to offer a thumbs up or down on advertisements shown during the Super Bowl telecast.
Students from the College of Mass Communications and Information Studies convened in Columbia to view the ads and vote on brand identification, likeability and persuasiveness.
Advertising professor Bonnie Drewniany's students vote on the winning commercial each year. The winner gets a "Cocky Award" and is invited to campus to relate how the ad was made.
This year, the students picked "Gracie," a Cheerios ad highlighting a new addition to a family of three. While speaking with her dad, Gracie manages to negotiate a new puppy in addition to the sibling her mother is currently carrying.
The commercial has gotten a lot of attention nationally because it features an interracial family.
The students decided two ads tied for second place - Budweiser's "Puppy Love" and Wonderful Pistachios "Part Two." The class ranked Budweiser's "Hero's Welcome" behind them.
Last year's winner was a Budweiser commercial showing the relationship between a horse trainer and a young Clydesdale.
Copyright 2014 WIS. All rights reserved. The Associated Press contributed to this report.