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TATCHA Announces "Beautiful Faces, Beautiful Futures" Partnership With Room to Read

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Beauty Product Sales Support Non-Profit's Girls' Education Program

SAN FRANCISCO, Jan. 30, 2014 /PRNewswire/ -- TATCHA® is honored to announce a partnership with Room to Read to support girls' education. Through the "Beautiful Faces, Beautiful Futures" initiative, each full-size skin care purchase will fund a day of school and support for a girl participating in Room to Read's Girls' Education program. TATCHA has committed to funding a minimum of 50,000 days of school by the end of 2014 and has added a "Beautiful Faces, Beautiful Futures" trustmark to every piece of packaging to reflect this mission.

(Photo: http://photos.prnewswire.com/prnh/20140130/SF55575)

"One of TATCHA's core values is that beauty begins in the heart and mind," explains founder and CEO Victoria Tsai. "We are still a young company, but it's important to us to support Room to Read's Girls' Education program. During a recent trip to see Room to Read's programs in Cambodia, I saw firsthand that there is nothing more radiant than a beautiful mind."

Room to Read's Girls' Education program was founded on a long-term, holistic approach to ensure girls across Asia and Africa not only graduate from secondary school, but also develop the skills they need to negotiate key life decisions – a cause that is particularly meaningful for Room to Read Founder and Board Co-Chair John Wood.

"I owe my love of reading to three strong female role models in my life - my grandmother, my mother and my older sister - and have seen the positive ripple effect of educated, empowered women on communities around the world," he said. "In a world in which tens of millions of girls woke up this morning and did not go to school, campaigns like 'Beautiful Faces, Beautiful Futures' present an opportunity to be part of the solution to this social injustice, and reflect on how a simple action when multiplied can have transformative effects."

TATCHA co-founder and President Brad Murray described the "Beautiful Faces, Beautiful Futures" partnership with Room to Read as an integral part of the company's DNA.

"We have always believed that business can be a conduit for positive social change, and it was important to us that our philanthropic efforts become fully integrated with our business model," he said. "Our 1 Purchase = 1 Day model enables us to maximize our commitment to this cause as a young but fast-growing company."  

About TATCHA - TATCHA was founded in 2009 by Victoria Tsai after she unearthed a 200-year-old beauty manuscript documenting the ancient beauty rituals of Japanese geisha. Working with scientists, researchers and modern-day geisha, Tsai created a skin care collection with rich bioactive formulas. The name refers to the Japanese word for "standing flower" and is the inspiration for the company's pure and simple approach to effective skin care without harmful additives or unnecessary ingredients.

The TATCHA skin care collection is available exclusively at Barneys New York in the U.S. and JOYCE Beauty in Hong Kong and TATCHA.com.

ABOUT ROOM TO READ - Room to Read is a global organization seeking to transform the lives of millions of children in Asia and Africa by focusing on literacy and gender equality in education. Founded on the belief that World Change Starts with Educated Children, Room to Read works in collaboration with local communities, partner organizations and governments to ensure girls have the skills and support needed to complete their secondary education.  Since 2000, Room to Read has impacted the lives of nearly 9 million children. Learn more at www.roomtoread.org.

Anastasia HendrixAnastasia@tatcha.com / +1-888-739-2932 ext. 12
Jacqueline Pezzillo / Jacqueline.Pezzillo@roomtoread.org / + 1.646.871.9007 

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