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SOURCE Reed MIDEM
THE NEW INTERNATIONAL SCREENINGS SHOWCASE FOR ORIGINAL ONLINE VIDEO WILL BE LAUNCHED AT MIPTV 2014
PARIS, Dec. 17, 2013 /PRNewswire/ -- MIPTV today announces that YouTube is confirmed as the first Founding Partner of the inaugural MIP DIGITAL FRONTS.
Organised by Reed MIDEM, the 51st annual MIPTV takes place 7-10 April 2014 in Cannes, France. The MIP DIGITAL FRONTS will be held on Wednesday 9 April in the Palais des Festivals.
MIP DIGITAL FRONTS are the world's first international screenings to showcase and trade original online video programming and web series, in front of an audience of international buyers, producers and distributors, digital strategists, agencies, brands, advertisers and media from the global TV and video entertainment ecosystem. As a Founding Partner, YouTube will present a showcase of channels and content partners.
"MIPTV offers a great international platform to reach the world's entertainment community and we are proud to be one of the Founding Partners of the new MIP DIGITAL FRONTS," said Ben McOwen Wilson, Director YouTube EMEA. "The new MIP DIGITAL FRONTS initiative will offer an excellent global platform for YouTube creators, digital studios and traditional television and film studios to promote their web video talent and programming."
"In just over eight years, YouTube has revolutionised the entertainment industry, in a blink of an eye becoming the world's online destination for producers and content creators to build new channels and establish their brands with audiences on a global basis," commented Laurine Garaude, Director of Reed MIDEM's Television Division. "YouTube's announcement to join the new MIP DIGITAL FRONTS as a Founding Partner, confirms the international demand for a European-based screenings showcase to accelerate the marketplace for original online video."
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About MIPTV – Founded in 1963, MIPTV is the annual international market and creative forum for content on every screen. It brings professionals from the global TV and online content industry to Cannes, France, for four days of exhibition, conferences, screenings and networking. It is a key market for buying and selling content and early-stage content development. MIPCube constitutes a special programme exploring tech and creative approaches with the community re-inventing the content experience within MIPTV. The weekend prior to MIPTV, MIPDoc and MIPFormats constitute a two-day showcase for non-fiction and unscripted programming. In 2013, MIPTV celebrates its 50th anniversary. www.miptv.com
About Reed MIDEM – Founded in 1963, Reed MIDEM is a leading organiser of professional, international tradeshows. Reed MIDEM events have established themselves as key dates in professional diaries. The company hosts MIPTV, MIPDOC, MIPCOM, and MIPJUNIOR for the television and digital content industries, MIDEM for music professionals, LeWeb Paris and London for internet forward-thinkers, MIPIM, MIPIM Asia, MIPIM UK and MAPIC for the property and retail real estate sectors. www.reedmidem.com
About Reed Exhibitions - Reed Exhibitions is the world's leading events organizer, with over 500 events in 41 countries. In 2012 Reed brought together seven million active event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organized by 34 fully staffed offices. Reed Exhibitions serves 44 industry sectors with trade and consumer events and is part of the Reed Elsevier Group, a world leading provider of professional information solutions. www.reedexpo.com
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