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KFAR-SABA, Israel, December 12, 2013 /PRNewswire/ --
Getting on the Editorial Radar in 2014
NutriPR identifies six top trends of B2B public relations for the nutraceutical and food ingredient industries for 2014. A panel of three leading food and beverage B2B editors was engaged in the survey: David Feder, RD, executive editor of Prepared Foods/NutraSolutions.com; Robin Wyers, Chief Editor of The World of Food Ingredients and http://www.foodingredientsfirst.com; and Caroline Scott-Thomas, Editor of http://www.FoodNavigator.com.
Among the top trends are "real-time" and "relevance/new angle." These reflect the media anticipation for accurate, quick response and on-time releases that consist of relevant and useful data.
"We initiated this research to help our clients to better understand how to improve their PR campaigns according to media expectations and needs," explains Liat Simha, PR expert at NutriPR. "Part of our job is to advise not just what to do, but also what not to do in developing a PR campaign that helps clients build their brands in the marketplace; our challenge is to build a bridge over this gap."
NutriPR is a boutique B2B Advertising and Public Relations agency, focusing on the food ingredient and nutraceutical industries. Using the most advanced media tools available, NutriPR helps B2B companies stand out in the crowd through effective public relations and advertising campaigns across the global food & beverage markets.
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