Ugly sweaters hot for holidays - wistv.com - Columbia, South Carolina

Ugly sweaters hot for holidays

Themed parties and vintage stories are among the things that have made ugly sweaters trendy. (Source: CBC News/CNN) Themed parties and vintage stories are among the things that have made ugly sweaters trendy. (Source: CBC News/CNN)
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TORONTO, CANADA (CBC News/CNN) - They can be tacky, cheerful, unusual, and downright hideous, but ‘tis the season for the ugly Christmas sweater.

The ugly Christmas sweater has become a trend to wear at holiday parties.

Two friends have taken it to a new level. "We had matching penguin sweaters. We just thought it was a gag, and then it got called the Ugly Sweater Party." Jordan Birch of the Now That's Ugly Society said.

They've been holding an annual ugly Christmas sweater party for more than a decade, and it's grown so big they now hold it in a ballroom.

"It's a pretty awesome party, 1,110," Chris Boyd said. "We have live music. We have a DJ. We have a gospel choir. We have all the festive elements."

The duo pushed for the city of Vancouver to proclaim Ugly Sweater Day on Dec. 20.

The popularity of the festive knits has led to skyrocketing sales at a trendy vintage store.

"The uglier the better: the more tacky, the more adornments," co-owner Drew Heifitz said.

He said even though about 85 percent of them are women's sweaters - the kind grandma would wear - they're hot.

"I sell these all year because I'm also a wholesaler," Heifitz said. "I wholesale these sweaters all across North America and actually some to Europe. We've probably sold 25,000 sweaters this year."

With so many choices, picking the right holiday sweater can be tough. Still, the uglier they are, the bigger the smile.

Copyright 2013 CBC News via CNN. All rights reserved.

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