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SOURCE Cricket Communications, Inc.
~ Most popular U.S. on-demand subscription music service, exclusive to Cricket, extends customer life
SAN DIEGO, Oct. 3, 2013 /PRNewswire/ -- Cricket Communications today announced that Muve Music, the company's music service created exclusively for mobile phones, has exceeded two million subscribers, making it the most popular on-demand subscription music service in the U.S. Muve Music also increases the length of time customers stay with Cricket, with active Muve subscribers staying with Cricket longer than those not using the service.
Since its commercial launch in January 2011, ending 2012 with 1.1 million subscribers, and now exceeding two million, Muve continues to be one of the fastest growing on-demand subscription music services in the U.S. On average, active subscribers listen to Muve Music for 30 hours per month, significantly more than similar music services, which also attest to the service's value to Cricket customers.
"Muve Music continues to improve the Cricket customer experience with the ability to download and instantly listen to just about any song so long as they are a current customer," said Tyler Wallis, Muve Music senior vice president and general manager. "This is the leading carrier model. We're growing with Cricket and are excited about the prospect of adding additional carriers in the future."
How to Get Muve Music
Muve Music is available on all Android phones at Cricket company-owned stores, authorized Cricket dealers and www.mycricket.com, as well as through select national retailers. Cricket is the only carrier to include unlimited music in its rate plans making the innovative Muve Music service available to even more customers at no additional cost.
Muve Music plans, starting at $50 per month, include 3G or 4G LTE unlimited nationwide talk, text, and data. Subscribers never pay per song, getting unlimited full track downloads and ringtones as part of one low monthly rate plan. Muve Music customers have the added benefit of discovering new and exclusive music through its monthly artist programs that feature exclusive commentary, music and videos every month from emerging and top artists. With Muve Music from Cricket, customers have 15 million songs at their fingertips and can choose from the hottest artists from thousands of record labels.
For more information about Muve Music or Cricket's dynamic service and newest device lineup, and to check availability, visit www.mycricket.com or a Cricket store near you. Follow Cricket's latest news and updates online via Facebook, Twitter and Instagram.
Cricket is the pioneer and leader in delivering innovative value-rich prepaid wireless services with no long-term contracts. Cricket offers nationwide wireless voice and mobile data services over high-quality, all-digital 4G LTE and 3G CDMA wireless networks. Cricket's innovative products and services, including the award-winning Muve Music® - the first music service designed for a wireless phone, are available nationwide at Cricket branded retail stores, dealers, national retailers and at www.mycricket.com. For more information about Cricket, please visit www.mycricket.com.
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