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Marketers can automatically convert their email addresses into full social profiles, creating a social stream for lead-generation and prospecting
LONDON, October 3, 2013 /PRNewswire/ --
SocialBro, a platform for businesses to manage, analyse and monetise their Twitter communities, has today launched an email integration tool which enables users to automatically mine the Twitter user data and interactions of their email database. This allows businesses to build out a parallel Twitter channel for any email database with very little time-investment, meaning that the social network can be used for large-scale, targeted and personalised marketing activities.
This new functionality gives anyone the tools to simplify the capture of lead generation information on an enterprise scale by entering a database of email addresses into the platform to find out who those individuals are, using publically available social information.
Using SocialBro, businesses will be able to see how contacts are connected, their level of influence, and when and how to reach each individual. In addition to the enterprise-scale functionality, the more complex personal data can also then be used for more targeted and relevant social and digital marketing. By just asking for an email address, then mapping that person based on their Twitter profile, the business can build a rich picture of their communities and prospects.
Javier Burón, CEO and founder at SocialBro commented: "The benefits of a multi-channel prospecting campaign are significant in an age when email is no longer the only business-to-business application generating leads. Using Twitter as a direct channel for lead-generation activity means that businesses and marketers can compensate for sectors or leads that are demonstrating lower ROI from email marketing activity. As those with buying power in businesses use increasingly diverse channels of communication, companies that rely on email exclusively risk losing out to competitors who can communicate via the medium that their audience prefers.
Burón continued: "We believe that social activity, including Twitter, should be integrated into the wider marketing and CRM activity that any business performs. This new tool allows businesses to see their prospects across the social channel and therefore easily map what they are interested in, what they are motivated by and how they like to communicate."
This is the latest product that improves the offering for business users, following the introduction of tweet data in May this year and the more recent integration with Salesforce.
In June, SocialBro announced that it has raised £1.2 million in Series A funding, which was earmarked for investment in its engineering and design teams to deliver on the company's roadmap, including new products, as well as an increase in sales and marketing activity.
Used by brands including PayPal, Coca-Cola, T-Mobile, The TATE galleries and Red Bull, SocialBro is a powerful set of Twitter marketing tools that allow users to analyse data, track competitor activity and calculate the most effective time to tweet.
Katie Tidmarsh, +44-(0)20-7608-8368, firstname.lastname@example.org
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