Organizers, businesses on Main prep for Famously Hot New Year - - Columbia, South Carolina

Organizers, businesses on Main prep for Famously Hot New Year


Columbia's Famously Hot New Year is just 4 days away, and organizers are gearing up for the large crowds and the impact this could have around the city.

This is one of the largest events for Main Street, but it comes with a $400,000 price tag. Luckily, a majority of that is being paid by local sponsors.

Organizers expect a lot of foot traffic, and they hope will benefit area businesses. However, we've learned some places along Main will stay open while others plan to close their doors.

Jenna Satch manages Wine down on Main. Based on her profits from last year, she's hoping to sell out again.

"We're excited," Satch said.

Satch is one of the few spots on Main that will be open for business during the celebration.

Martha Studstill owns Uptown Gifts close to the center of where this year's festivities will take place on Main and Gervais streets. She says large events outside her shop don't usually bring customers to her store.

"From a business standpoint, it will be a great opportunity for people to see us," said Studstill. "We'll have our windows dressed, and hopefully they'll come back another day. But that day would be way off. It's just a better decision to remain closed."

Organizers are hoping the crowds will support those businesses that will be open.

Four different viewing areas are available this year to watch the fireworks, and organizers hope to manage some of the crowd that way.

More than 50 police officers will be patrolling the area around the event.

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