In this day of satellite and corporate radio, it's hard to find a live, local person on the air. And just when we thought we'd lost a couple of our favorites, it's refreshing to learn that the hosts of Good Morning Columbia have found a new home. Radio station ownership is consistently volatile and several stations have changed hands in our market recently, resulting in talent and programming shuffles. That's what happened to Good Morning Columbia when the ownership of WISW decided to drop the show after more than a decade. Fortunately the program was picked up by WWNU FM Carolina 92.1, and hosts Bill and Charlie Benton along with Doug Enlow are back on the air bringing their special morning blend of news and talk to Midlands radio audiences.
Localism is really important to radio and television stations…it's what sets us apart in our communities and keeps us from being simply an audio or video jukebox. Local news, weather, entertainment and public affairs programming are part of a broadcaster's public service commitment and help us make a connection to our audiences. It's about our people…and our product. Good Morning Columbia developed a loyal and engaged following over the years and it's evident that those gents are having a great time talking to folks about whatever interests them each morning. Glad to have them back on the air and to see that live, local radio programming is alive and well in the Midlands.
That's my perspective, what's yours?
WISTV License Subsidiary, LCC
1111 Bull St.