COLUMBIA, SC (WIS) - If you don't want to get caught in holiday traffic, online shopping is quick and convenient.
But many people are turned off by the extra shipping charges, which can make those online purchases more expensive.
Well, Friday is your lucky day because thousands of retailers are banding together to offer free shipping on this day.
"I think it's a great idea. I think it'll entice more shoppers to buy online and to be able to just help rebuild the economy," says one local shopper.
"That's awesome!" exclaims another, "Free shipping saves a lot."
It is the third annual "Free Shipping Day," and the largest one yet. The list of retailers is a "Who's Who" of top merchants including Toys R Us, Overstock.com, Macy's, and Dell, but make sure you read the fine print. About 40% of participating stores require a minimum purchase.
One online merchant that's not joining is Amazon. The company says it already offers free shipping on purchases over $25, and it has Amazon Prime where you get free shipping for a year if you pay a fee of $79.
But by waiting until this day, do you run the risk that your gifts won't arrive by December 25th? Those merchants taking part in the event guarantee delivery by Christmas Eve.
To find out who's taking part in Friday's "Free Shipping Day," click here.
Now, to save even more money, you can search for coupon codes on the Internet. Many retailers are using online coupons this year to offer deep discounts.