Going green? A company hopes you'll start with your underwear - wistv.com - Columbia, South Carolina

Going green? A company hopes you'll start with your underwear

(NBC) - Going green is a popular trend these days and with more and more companies focusing on creating products for sustainability, it's getting easier to join the movement.

Now there's a company in Berkeley, CA taking the green movement under ... literally, and proving you don't have to wear your environmental principles on your sleeve to make a statement about being Earth-friendly.

There are plenty people who believe that a green lifestyle begins in the heart and mind but at PACT, they have an artsy, fashionable approach and they're helping the cause by starting with the most brief item of clothing.

"Our motto is: Change starts with your underwear," explained Jason Kibbey, co-founder of PACT Underwear.

Each pair of undies PACT sells is designed by an artist to reflect a different social or environmental organization, and for each piece sold, 10 percent of the profits goes to that group.

"We wanted to actually prove you can make a product that's beautiful, that's fun, that's also sustainable," Kibbey said.

The colorful line of briefs and thongs is made in Turkey with sustainability in mind. Just about any pattern and style is available, so whether you prefer boxers or briefs, there's something in store.

"Everything is manufactured in a 100 mile-radius," co-founder Jeff Denby said. "So the growing of the organic cotton to the final finished product happens all within this small regional supply chain."

The people of PACT practice what they preach at home, too. Employees walk or bike to work, and desks are all hand-me-downs.

It may be a bit ambitious to think one person can change the world, but the people behind the label at PACT are proving no butts about it, you can change it - one pair of underwear at a time.

"Everyone wears underwear every single day," Kibbey said, "and if you can find a way to be more environmentally responsible with something you're going to wear every single day, why not start with underwear?"

Copyright 2010 NBC. All rights reserved.

  • South Carolina news on WIStv.comNEWSMore>>

  • After years of dejection, proponents of gun laws see hope

    After years of dejection, proponents of gun laws see hope

    Saturday, February 24 2018 10:35 AM EST2018-02-24 15:35:23 GMT
    Sunday, February 25 2018 10:39 AM EST2018-02-25 15:39:17 GMT
    The progression has become numbingly repetitive - mass bloodshed unleashed by a gunman, followed by the stories of the fallen, the funerals and mourning. (Source: AP Photos)The progression has become numbingly repetitive - mass bloodshed unleashed by a gunman, followed by the stories of the fallen, the funerals and mourning. (Source: AP Photos)

    "Our kids have started a revolution:" Teens' activism after Florida school shooting has some hopeful for action on gun policy.

    More >>

    "Our kids have started a revolution:" Teens' activism after Florida school shooting has some hopeful for action on gun policy.

    More >>
  • 2 dead as severe weather moves eastward through central US

    2 dead as severe weather moves eastward through central US

    Sunday, February 25 2018 2:25 AM EST2018-02-25 07:25:46 GMT
    Sunday, February 25 2018 10:38 AM EST2018-02-25 15:38:57 GMT
    (Liz Dufour/The Cincinnati Enquirer via AP). A view from the Central Bridge shows the flooding from the Ohio River  Saturday, Feb. 24, 2018 in Cincinnati.  Forecasters expected the Ohio River could reach levels not seen since the region's deadly 1997 f...(Liz Dufour/The Cincinnati Enquirer via AP). A view from the Central Bridge shows the flooding from the Ohio River Saturday, Feb. 24, 2018 in Cincinnati. Forecasters expected the Ohio River could reach levels not seen since the region's deadly 1997 f...

    A man in northeast Arkansas and a woman in south central Kentucky both were killed as the storm that also included strong winds, hail and heavy rain that triggered flooding muscled its way through the area, according to authorities.

    More >>

    A man in northeast Arkansas and a woman in south central Kentucky both were killed as the storm that also included strong winds, hail and heavy rain that triggered flooding muscled its way through the area, according to authorities.

    More >>
  • Trump says he's eyeing Veterans' Day for military parade

    Trump says he's eyeing Veterans' Day for military parade

    Saturday, February 24 2018 10:05 PM EST2018-02-25 03:05:32 GMT
    Sunday, February 25 2018 10:37 AM EST2018-02-25 15:37:53 GMT
    (Source: White House)(Source: White House)

    The president says a parade would be "something great" for the country's spirit.

    More >>

    The president says a parade would be "something great" for the country's spirit.

    More >>
Powered by Frankly