WIS News 10 - Columbia, South Carolina | Consumers reap the benefits in gas price war

Consumers reap the benefits in gas price war

COLUMBIA, SC (WIS) - One corridor in Columbia is playing host to a fight Don King would be jealous about.

It's a gas war - a four-way battle to have some of the cheapest gas in the city.

In one corner, City Gas and Sunoco with gas at $3.73 a gallon.

According to one gas customer, that price is "the cheapest around town to me."

But in the other corner is Raceway, with gas at $3.72 a gallon. For another gas customer, it's the cheapest he's seen.

Not so fast, according to Murphy USA Gas in the other corner. With gas at $3.71 and a three cent discount with a Wal-Mart card, the station has some of the cheapest gas in Columbia.

Game, set and match, but the hysteria over cheap gas in the area is so bad that a person was out conducting traffic.

As a matter of convenience, the other three stations off I-26 on Bush River Road still put up a good fight in the unpredictable gas war.

However, selling gas that cheap doesn't help the station to earn any profit. In fact, one of the store owners tells WIS News 10 that she's actually losing money.

Losing a few pennies might make them lose the profit battle, but could help them win the customer war.

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Reported by Dan Tordjman

Posted by Jeremy Turnage