(Dearborn, Michigan-AP) April 28, 2006 - Ford is taking the task of designing cars to the public.
The Detroit News says the nation's number-two automaker is planning its own television reality program. The show participants will develop concept cars with Ford designers.
The paper says Ford showed a promotional video about the program at a dealer's meeting Thursday.
An Automotive Marketing Consultants analyst says, "It's a very cool idea."
Posted 5:22pm by Chantelle Janelle
