Ford launching reality show on designing concept vehicles - wistv.com - Columbia, South Carolina |

Ford launching reality show on designing concept vehicles

(Dearborn, Michigan-AP) April 28, 2006 - Ford is taking the task of designing cars to the public.

The Detroit News says the nation's number-two automaker is planning its own television reality program. The show participants will develop concept cars with Ford designers.

The paper says Ford showed a promotional video about the program at a dealer's meeting Thursday.

An Automotive Marketing Consultants analyst says, "It's a very cool idea."

Posted 5:22pm by Chantelle Janelle

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