WIS News 10 - Columbia, South Carolina | Ford launching reality show on designing concept vehicles
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The Detroit News says the nation's number-two automaker is planning its own television reality program. The show participants will develop concept cars with Ford designers.
The paper says Ford showed a promotional video about the program at a dealer's meeting Thursday.
An Automotive Marketing Consultants analyst says, "It's a very cool idea."
Posted 5:22pm by Chantelle Janelle
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